Tuesday, February 20, 2018

Digitimes Sony to Allocate More Resources to Automotive Sensors

Digitimes Sony to Allocate More Resources to Automotive Sensors


Digitimes sources say that Sony efforts to penetrate automotive imaging market are to start to bear fruits in 2018:

"Sony is looking to allocate more of its available production capacity for CIS for advanced driver assistance systems (ADAS) and other automotive electronics applications in a move to gradually shift its focus from smartphones and other mobile devices, said the sources. Currently, about half of Sonys CIS capacity is being reserved by the worlds first-tier handset vendors.

Mobile devices remain the largest application for CIS, but self-driving vehicles have been identified by CIS suppliers as the "blue ocean" and will overtake mobile devices as the leading application for CIS, the sources indicated. CIS demand for ADAS will be first among all auto electronics segments set to boom starting 2018, the sources said.
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